Why are apple flavoured or apple associated lollies and candies usually green instead of red?
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There are already many red sweets and they’re all berry flavours, so to distinguish from those flavours, apple is put as green.
We associate red with sweetness and green with tartness in sweets due to this being how they are wrapped and coloured by confectionary companies. Apple flavoured sweets are more often made with sourness, so making them red like berry sweets would not follow the colour trend.
We do actually take into consideration the colour of food as part of our tasting process. So having a berry sweet be red makes it more sweet due to our colour associations compared to a green berry sweet. It’s like a psychological positive reinforcement loop.
We will be primed for better sourness sensitivity when eating a green sweet. That makes a green sour apple sweets more satisfying than red ones.
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