It’s actually simpler then that, each individual conversation needs to get louder to drown out the background noise, which increases the background noise so individuals must talk louder.
It’s a bit like those people at the baggage carousel in the airport if everyone would stand back (talk quietly) then everyone would benefit from seeing their baggage early (understanding each other), but individually they’re all in an arms race to get ahead and get closer for a better view of the luggage rolling in until they reach saturation hunching over the conveyor belt.
Latest Answers