Why are different types of cheeses cut into different shapes? i.e. provolone is always circular

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Why are different types of cheeses cut into different shapes? i.e. provolone is always circular

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>Why are different types of cheeses cut into different shapes? i.e. provolone is always circular.

Tradition. Marketing. Consumer expectations.

In days gone by the shape of the cheese depended on the aging process used by the manufacturer and what containers they had on hand. In modern times, the chemistry of the aging process is better understood and controlled, and the shape of the aging container is now irrelevant.

However, people have been buying cheese in wheels and rounds for so long, that when manufacturers try to sell a different shape, they make less money.

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