Most common theory is it helps with the function of sweating to control body temperature.
As early east asian humans relied much more on agriculture, it could be benificial for better sweat performance working long hours in the open fields. As opposed to hunting and gathering that could be done in less sunny locations.
This can also be observed in hunting afican cultures that resides on the arid plains, lots of sun and heat and very little body hair, even baldness is preferred.
No, it is not that East Asian men are less hairy, it is that Europeans are more hairy. Human originated from Africa and adapted to different continents, I don’t think our ancestors in Africa are hairy (I don’t think African today are hairy). So hairy is a gained feature in Europeans, not the other way around.
However, there is a hair adaptation in Asian (*EDARV370A*). But what it does is make hair thicker: [https://www.cell.com/cell/fulltext/S0092-8674(13)00067-6](https://www.cell.com/cell/fulltext/S0092-8674(13)00067-6)
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