Because Türkiye is asking people to
It’s basically an exercise in trying to rebrand the country. It’s what it’s mostly called internally and they’re trying to get everybody else to use the same name. The official line is that it reflects their culture and history and blah blah blah
But it’s really just a marketing exercise. They’ve mainly done it with official bodies like the UN, EU parliament, etc and because of that it’s gaining some traction elsewhere
The reason why we don’t call Germany Deutschland or Japan Nihon is because they’ve never tried to ask us to do so.
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