I keep seeing granite countertops listed on real-estate listings, home improvement/remodeling project ads, etc. Why is this particular amenity so popular and considered such a plus? What are the alternatives and why are they inferior (at least, inferior enough not to be explicitly mentioned like granite countertops are)?
In: Engineering
The ideal countertop for the consumer is one which is sturdy, easy to clean and keep clean, and is attractive. The ideal countertop for the (countertop) seller is one which has the highest profit margin, and for the (house) seller one which attracts the folks with the most money.
Since attractiveness is in the eye of the beholder, marketing plays a huge role in our perceptions. “Granite ” is unique, and has won the marketing seal of approval. Engineered stone is cheaper, less porous, and very sturdy, so functionally “better,” but the consumer has to determine what is best for them.
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