Why are junk foods so addicting?

Question

Why can’t I be addicted to broccoli or something?

In: 2

Answer 1

Junk food is often highly palatable, meaning it tastes really good. This makes it hard to resist because it triggers our natural reward system in the brain. Junk foods are also often high in sugar, salt, and fat, which can make them even more appealing. Additionally, junk food is often readily available and easy to access, making it even harder to resist.