Because they are specifically designed to be. Sugar, Fat and Salt can all be addictive in their own way, so fast food relies heavily on these to boost the flavour beyond what is ‘natural’. Even good tasting natural foods aren’t really addictive, because they don’t taste anywhere near as strongly.
Believe me, if you slathered broccoli in salt and sugar and artificial flavourants and deep fat fried it, you’d probably get addicted to that too.
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