Why are junk foods so addicting?

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Why can’t I be addicted to broccoli or something?

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Anonymous 0 Comments

I think you’re taking the issue in reverse. It’s not that junk food has a naturally addicting taste. It’s that junk food is made to be addictive.

Sugar, salt and fat are three very good thing for your body… when you are an early human that isn’t certain he’ll have another meal tomorrow. Sugar is energy, salt help keep water and fat is slow burning energy. So our body got used to these three things being good for us.

But we’re now a few thousand years later, many people regularly have three meals a day. These “good” things have reached the tipping point of being too much. We don’t burn Sugar or fat faster than we consume it, and we have more than enough salt to hold our water.

Yet, our body didn’t adapt away from it. It still feel like it’s a good thing.

Then companies started trying to sell us stuff. And they realize that we buy more if it taste good. And unfortunately, the stuff that taste good (sugar, salt and fat) also happen to be very cheap nowadays. So they put load of “good stuff” in the junk food.

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