Mostly because pyramid schemes was (and is) so successful: some people want to take risks to get an easy money and even though they might know all about pyramid schemes (or especially because of this) and how unstable they are, they hope that they’ll be able to take their money before everything collapse, to be smarter and luckier than others. Basically, that’s true for all market bubbles too. Pyramids and MLM are just simplify it to it’s basis.
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