* Typical potato chips are slightly different shapes and sizes.
* When they get packaged they take up nearly all of the bag.
* As the bag is moved, the chips shift around and because of gravity that shift tends to draw them downward.
* By random chance, a chip will get shifted into a position that fits well with the chip below it.
* Over enough time the chips become more tightly packed in the bottom of the bag due to those random shifts lining the chips up such that they can fit closer together.
* The result is a lot more empty space above the chips than there was at the factory.
* The chip companies could vibrate the bags at the factory in order to get the chips to pack more tightly and reduce the size of the bags, but there are a few problems with that:
* Some amount of the chips will break on their way to the consumer, shaking the bag at the factory will likely increase the amount.
* As others have said, allowing the empty space means the chips are less likely to break on their way to the consumer.
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