: why are some burgers wrapped in wrappers(hamburger for example) while others are packaged in those “boxes” (fillet-o-fish for example) ?
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Much of it is perceived value – a customer will pay more for a product that looks like it’s worth more. Plain cheeseburgers and hamburgers are cheap consumables – wrap it with paper, toss them onto the bag, and customer unwraps and eats it.
The more expensive burgers might not cost that much more to make, but they have to increase the perceived value to encourage customers to spend a few dollars more. Boxes are better at displaying the burger when the customer opens it. We know that a Big Mac is really two small patties stacked with a middle bun and a lot of lettuce, and a Quarter Pounder is really a glorified cheeseburger, but the perception of value when it comes in a box means customers will pay more for what they think is more.
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