Why are targeted ads a bad thing, they sound fine on paper?
In: Other
The adverts being targeted aren’t especially bad. The bad part is that, for them to work, a really quite accurate picture about your life and interests needs to be generated and utilised. This leads to situations where, as a particularly alarming example, women might find baby products being advertised to them before they even know that they’re pregnant because of a combination of their age, relationship status and various other things they’ve searched for.
If the entity creating and maintaining this moving picture of your life is one you entirely trust, then there’s nothing to worry about. But do you?
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