You spend a very small percent of your time actually using the app interface. If you’re on your phone, you’re probably gonna scroll around and browse but odds are if you’ve gone to the bother of putting it on the actual TV you already know what you’re going to watch. The interface only has to be good enough to get you to that thing, and then you just watch the thing for hours, possibly being served sequential things to watch through a simple menu and just binging the served content. There are other parts of the experience that would bother you more (bad video quality/buffering/desync of audio) that get more money and attention.
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