Why are TV user interfaces so slow and glitchy?

231 views

I feel like TV app’s like Netflix (maybe the exception) / HBO / Hulu / AppleTV+ / et. al. are incredibly slow and pretty poorly designed. When I hit a button a few times on the remote to scroll it will lag, then jump suddenly across a few icons. Computer based apps don’t do this. What gives?

In: 5

6 Answers

Anonymous 0 Comments

Combination of OS and application. You’re discussing non tech companies (exception Apple) making tech. Netflix depends on you living in their app, it’s where all their “money” is made so they’re incentivized more to create a first-class experience in hopes you’re not password sharing. All the others have a diverse portfolio of other products/services where they won’t dedicate the same attention (yet). Add things like Roku, Android/Google TV/Chromecast, Fire OS, and tvOS being fairly different from one another, companies are looking at at least 4 teams to dedicate their attention to on top of the broadcasting and filming costs. Add the cost of an American-based developer being around $99k conservatively, each team being at least four people, and you start to see why there’s a inconsistency in experiences. They’re looking for a cost effective denominator while attempting to create a consistent experience between all apps.

You are viewing 1 out of 6 answers, click here to view all answers.