Why did Beme fail whereas BeReal has succeeded?


Both social media platforms are based on the concept of sharing unfiltered content as an alternative to mainstream options that allow filtering and editing. What has BeReal achieved that Casey Neistat’s Beme did not?

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Timing. Similar to how Vine failed whereas Tik Tok flourished. Beme as a concept was great but for the time (2016-onwards) it had to compete with peak Instagram, Snapchat, etc. Also just the user base that BeReal targeted (iPad kid/social media generation) was too young to really use social media.

Also was spread widely on TikTok and got free advertising/word of mouth