Why did tv ads in the 90s/2000s offer so many bonuses for using money orders?

Question

I remember vividly how ads for children’s toys would say “use a money order and we’ll double your order!” I get that it is similar to cash but why did these ads go so out of their way to incentivice the use of money orders?

In: 0

Answer 1

Creative accounting. Get money orders as payment, and they’re as good as cash if needed. If you don’t need it, they technically don’t hit your income stream until they are cashed. Good for short term tax loopholes