why do airplane ticket prices change so much based on the day you buy?

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So i am getting ready for an upcoming trip and occasionally check several different websites for ticket prices. I always check in incognito (i have seen in the past that if i dont they can just jack up prices if i search for the same flight to often). some days of the week the ticket is in the middle, some days it is roughly 100-200 cheaper than before, and then on other days still it goes up 100-200 from “normal”. what makes websites and companies have like a $400 difference in price just based on what day of the week it is? is it based on projections of future costs? is it based on when they think more people are shopping for tickets? days that people typically buy more tickets?

In: Economics

2 Answers

Anonymous 0 Comments

Because of differing supply and demand.

Vacation travelers are not willing to pay a high price for a ticket, but business travelers are. So to maximize revenue, airline pricing attempts to determine how much of a flight is carrying business travel and how much is carrying personal travel, and price it accordingly.

And of course there are lesser factors that still have an influence, such as selling some seats of a flight at lower cost if no one is buying it at higher cost but the flight still needs to be flown instead of canceled.

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