When you download a new app/game there is usually an in-game pop up asking you to click allow the targeted advertising, and then the Apple pop up asks if you want to allow tracking or now. Is it only for personalized ads? Why would it matter very much to the specific apps?
In: Technology
Targeted advertisements are more effective, and so pay out more. The specific app would like you to allow targeted advertisement because it can easily be double or triple the revenue for them.
Advertisements as a monetization model is already really fickle in terms of revenue consistency. Getting as much money out of it as possible can be the difference between your company surviving or going under.
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