Why do apps on the AppStore want to give you personalized ads?

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When you download a new app/game there is usually an in-game pop up asking you to click allow the targeted advertising, and then the Apple pop up asks if you want to allow tracking or now. Is it only for personalized ads? Why would it matter very much to the specific apps?

In: Technology

4 Answers

Anonymous 0 Comments

It’s required by law for apps to ask use your data to personalize ads to your account. Tracking of your day to day life is abhorrent and you should always say NO. Companies pay your phone provider for this information in the hopes of sending ads to people most likely to buy. Even if it’s an app that doesn’t use ads they gather your data and sell it to others. All the while you just get ads and they get paid.

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