Why do broadband providers sell “internet speed” while mobile data providers sell “internet amount”?

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I noticed all broadband deals come with how fast the internet is and all mobile data deals come with how much internet can be used up. I am aware that the amount of broadband data for a household can be huge and 3G/4G speed can be less than perfect, but that does not mean those cannot be modified to specific consumers by the providers to my understanding.

So, what is the catch?

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11 Answers

Anonymous 0 Comments

For mobile data, the truth is not in some technical reason. It’s simply this: they want to sell you something, but they don’t want you to actually use it.

They want to be able to advertise “the fastest speeds, the best coverage, etc”, but they know that if everyone actually used the service at the same time, it would be extremely slow (just like if everyone who had a gym membership actually showed up, there would not be enough equipment). So they place an artificial limit (i.e. data cap) on how much of it you can use, knowing that it will cause people to reduce their usage out of fear of going over the limit. The data caps also gives them an artificial thing they can sell you more of to make more money.

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