Why do broadband providers sell “internet speed” while mobile data providers sell “internet amount”?

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I noticed all broadband deals come with how fast the internet is and all mobile data deals come with how much internet can be used up. I am aware that the amount of broadband data for a household can be huge and 3G/4G speed can be less than perfect, but that does not mean those cannot be modified to specific consumers by the providers to my understanding.

So, what is the catch?

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11 Answers

Anonymous 0 Comments

Broadband providers run a wire to your door so they can control the actual speed and make some level of commitment to that. Many (most?) still sell a quantity of Internet, but it’s usually very high and difficult to max out through normal use (browsing, email, movies etc…)

Mobile providers can’t reasonably set a speed because it’s very dependent upon where you are physically, relative to the tower, and it can change if you walk 10 feet to the right. They brag about higher speeds overall, but really don’t sell specific rates because people would complain when it does run slower. Since wireless bandwidth is a shared medium, *more than wired*, they also have lower data limits than wired so that’s the figure they “sell”.

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