Take Nickelodeon and Spongebob for example. The late Stephen Hillenburg created the show and even had a set number of seasons he wanted before ending the show but ultimately Nick/Viacom had complete control and milked it for all it’s worth. I admit, I am ignorant to the business but if I’m the one creating the content why does the network/company get more of a say over what is done with my creation than I do?
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Because creators usually need to sign over the rights of their content to one of the major entertainment ~~cartels~~ companies in order to gain exposure. This was especially true back before the “internet age” where getting air time meant that the network/studio would have controlling interest.
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