When I watch cable TV I never see the same commercial twice in a row. When I watch TV via streaming services it’s really common to get the same commercial 2, 3 or maybe even 4 times in a row. Why does this happen?
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Another point not mentionned here is that hte pool of ads online is tiny compared to actual TV, even before they start trying to target specific people. That selection becomes almost nothing once you’re outside the USA and Europe.
A smaller pool of ads (10 to 100x less actual different ads), then subdivided by niches as they analyze your profile, explains this phenomenon perfectly.
Mostl ocal businesses still rely mostly on tv ads, and often see no reason to move to online advertising, and big companies are just barely dipping their big toe in the water yet.
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