When I watch cable TV I never see the same commercial twice in a row. When I watch TV via streaming services it’s really common to get the same commercial 2, 3 or maybe even 4 times in a row. Why does this happen?
In: 8
OP, I agree it’s silly.
If I was an advertiser I might value repetition for a viewer showing the same ad again during the same show but I would assign negative value to playing the ad back to back.
It’s more likely to trigger animosity than good will.
Latest Answers