Why do companies buy and sell your information? What do they do with it
In: Economics
They don’t care about “you” specifically, they care about building profiles based on large data sets.
For example, let’s say that you’re selling a specific type of home decor, like one of those “live, love, laugh” signs. You might find that your average buyer is a 45-60 year old woman, who has purchased a country music CD in the past 30 days, and who drives an american made car that seats 5 or more people.
Now when the advertising systems see a new person who has those characteristics, they know to advertise that product, to the person who has been shown to purchase that type of item.
And yes, it does get this specific – actually WAYYYYY more specific.
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