Why do companies prevent you from combining $X off coupons? If someone makes multiple purchases they still are discounting the same total amount right?
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If someone makes multiple purchases they are also **buying more**.
Suppose I have a widget that it costs me $6 to make that I want to sell for $10. I also want to put out some coupons that give $2 off, since I can still make some profit selling the widgets for $8.
But I don’t want people to use more than one coupon at a time. If they are buying only one widget and use three coupons then I’m selling a widget that costs $6 to make for $4, losing $2 in the process! I’m in the widget business to *make* money, not give it away!
Now if someone wants to buy three widgets and use three coupons that is in concept fine, but this coupon rule is supposed to be enforced by fairly low paid employees that don’t have the time or patience to follow rules like “one coupon per item”. They don’t have time to look at a pile of coupons and calculate product overlap.
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