Irs not really Off its rather dimmed. Its saves energy, it prolongs it0s life and it has faster response time. Instead of turning on and off all the time pixels just get dimmed to 1% practicly black, and at the same time it prolongs its life. As for response time, again instead on/off it just modifies brightness, therefor haveing more accurate picture and fast pace.
I might be wrong but i always had that theory, it was the most logical one.
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