Why do deodorant companies make products that don’t leave white marks, but don’t apply that technology to their entire range?
In: Economics
(UK here) Been wondering the same thing about Coca-Cola. Coca-Cola led to Diet Coke, and then came Coke Zero (“Same great taste, Zero Sugar”). So they’ve acknowledged that Diet Coke doesn’t have the same great taste, so why do we still have Diet Coke? Why didn’t they just re-tweak the flavour profile of Diet Coke and rebrand it such?
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