1. Delivery is often not that long as most people would think, many markets get a delivery EVERY morning for fresh goods
2. For things like fruits, delivery time is calculated in the time of harvest, farmers sometimes harvest underripe so the fruit ripens while traveling and is close as possible to perfect on arrival
3. Storing conditions, while different for every product these have a massive impact on shelf life. Most non refrigerated products like cold, dry, dark storing places. There are many tricks to keep stuff longer fresh like not storing apples near other fruit.
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