It’s all about convenience. Do you wanna drive to the store, wait in line, all that just to buy the game or click a button and it’s yours?
Same reason Ticketmaster charges like 120% fees on top of their tickets for online sales. Convenience. I’m sure not going to the box office and standing in line.
Same reason AMC now charges a convenience fee for online tickets. It uses no ticket stock but somehow they need to charge more.
You could go to Redbox and rent a movie for a buck or two, or click the button on your remote and rent the same movie for $5.99 or so.
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