I see posts here and there about how X company is starting a movement in which for every X sold or for every Y donated they’ll plant a tree. Now don’t get me wrong, this is great and all, but why can’t these governments just plant the trees themselves, without the action of constituents or what have you? I’m more concerned about governments, cause I can understand why companies do it.
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Companies do these kinds of things to get publicity. Besides encouraging you to buy the product, you may come associate the good thing with the brand name and feel more positively about it. The partnering organization might even do some advertising wok for you.
The company could make a quiet donation but it would not have that effect, and since its corporate mission is to generate profits for shareholders (who can donate if they wish), it does not have much reason to participate in disinterested charity.
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