Because food tastes so gooooood. If everything was bland and boring I’d just eat enough to stay alive but give me some amazing Indian or Italian or Thai food or a pint of chocolate ice cream and I’m GOING to overindulge.
And of course for most of us junk food is easy to get and inexpensive and high salt and fat (so tastes good) so high calorie low nutrition food is widely available for cheap.
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