This has to be the most infuriating pattern/trend.. Is it a trend? Why do people do it? If it was “Enter your email and I’ll send you the link”, that I can understand, because you’re joining a mailing list, but there isn’t such a thing with Insta DM’s are there?
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It’s called Engagement farming. the more comments they get the more it boosts them in the algorithm for have people interested and talking. They make more money and get bigger contracts for more products, forming a loop.
Overall it’s a scummy practice
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