Your brain has many neurotransmitters that help it function.
In particularly, a couple work together well: dopamine and endorphins.
Dopamine helps us form associations between things we do/consume/experience and endophins or other neurotransmitters.
Endorphins are natural opiates, they make us feel good. The name is even related, endo (meaning inside) + oprine (like morphine)
Certain things cause a release of endorphins for one reason or another (naturally as part of our bodies natural “programing” that we’re born with or chemically in the case of things like drugs) and dopamine helps your brain associate the endorphins and good feeling they cause with whatever caused them to release.
This association causes our brains to seek those things out because good things are good.
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