If you look closely at the side of the bowl, you can see that the milk clings to the side of the bowl and climbs up a small amount. The milk clings to the side of the Cheerios as well. Because Cheerios float, they want to be at the highest point of the milk, which happens to be along the edges of the bowl and near other Cheerios where the milk level is slightly higher due to it clinging and climbing.
[This short video](https://youtu.be/mbKAwk-OG_w) has some good visuals.
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