If I want to scam playground kids by promising them pictures of Santa Clause, I only want kids who still believe in Santa Clause. So I make up a hokey story that people who don’t believe in Santa will immediately dismiss.
Freakenomics did a piece on this from the Nigerian Prince, and as others have eluded to it is deliberate. The big reason is their intended victims are self selecting.
If I send out a million emails, and get a 30% false positive ratio of people who answer the scam *and are not gullible enough to fall for it,* then it is a very costly and not profittable.
But if I send out a million emails and they are so outrageous that I get almost no false positives responses I only have to deal with those that are truly gullible it becomes much more profitable.
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