I see many commercials especially now just before summer, from the power supplier, urging the customers to save power; by setting the AC temperature to “room temp” or turning off the water boiler. And I can’t understand why they would spend money on media to ask their customers to “buy less product”.
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It is very expensive to build new power plants, and when you aren’t able to meet the demand, customers aren’t happy. So rather than spend hundreds of millions on new generation, it’s better to stick with what already exists.
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