I see many commercials especially now just before summer, from the power supplier, urging the customers to save power; by setting the AC temperature to “room temp” or turning off the water boiler. And I can’t understand why they would spend money on media to ask their customers to “buy less product”.
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Answer: It’s not so much “Consumer, buy less product”, but more like “Consumer, buy less product so we can sell our product to businesses at a higher rate and reliability”. In short, it’s because of money. Business and industrial consumers have lawyers that can sue for costs of downtime. The average Joe doesn’t.
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