Why do power plant companies (power suppliers ) want us to save energy?

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I see many commercials especially now just before summer, from the power supplier, urging the customers to save power; by setting the AC temperature to “room temp” or turning off the water boiler. And I can’t understand why they would spend money on media to ask their customers to “buy less product”.

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Anonymous 0 Comments

The grid you need to build for isn’t a system powerful enough to power your city for the average day. It’s a grid powerful enough to power your city on the hottest summer days with the highest load. That is really expensive especially when summers are getting hotter and hotter every year. Power companies will need to eventually upgrade their plants to provide more power due to population growth requiring more power on the average day and hotter summer days increasing power requirements for the worst days. The more it can get people to consume less power the longer it can go without having to invest millions in a new power plant.

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