I see many commercials especially now just before summer, from the power supplier, urging the customers to save power; by setting the AC temperature to “room temp” or turning off the water boiler. And I can’t understand why they would spend money on media to ask their customers to “buy less product”.
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Mostly because they are required by some regulation to spend money on energy saving initiatives. Or have some funding that is required to be spent on the same.
It gets their marketing team paid, and they get feel good advertising out of it so you don’t hate them as much for being a monopoly.
Residential consumers also make up like 20% of the market. A few people turning off the lights occasionally to save a few bucks isn’t gonna make a dent in their profit margins.
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