I know there are different apps or websites that give you “points” for just scanning your receipts from other stores, and you can redeem points for different rewards like gift cards. What is the website gaining from this? It always seems too good to be true because I don’t know how they’re making a profit.
In: Technology
A good rule of thumb is that if a company is giving you a free product, you are the product. They’re getting information on what someone of your profile (age, gender, income, background, location) tends to purchase. Compiled with everyone else doing it, they can sell that kind of information to companies interested in creating more targeted ads to the demographic they’re interested in.
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