Companies such as Richard Mille, Rolex, Rolls Royce and many more don’t show the price of their products on their websites. I understand that luxury is something that most people can’t afford, and for those who can afford it, usually the price tag does not matter. I just find it interesting that some brands like Louis Vuitton, Gucci, and Polo Ralph Lauren show their prices on their websites, while other luxury brands don’t. Is there a psychology behind this or are there brands just trying to lure in customers who are actually capable purchasing their products?
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Cause the average middle class everyday man and woman is not their target audience.
If you have to bother wondering about the price, then they simply aren’t looking to you as a customer.
Just how it is.
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