Companies such as Richard Mille, Rolex, Rolls Royce and many more don’t show the price of their products on their websites. I understand that luxury is something that most people can’t afford, and for those who can afford it, usually the price tag does not matter. I just find it interesting that some brands like Louis Vuitton, Gucci, and Polo Ralph Lauren show their prices on their websites, while other luxury brands don’t. Is there a psychology behind this or are there brands just trying to lure in customers who are actually capable purchasing their products?
In: Other
You can look up the prices of Rolexes online, and if you browse in a physical store they all have prices. The prices are negotiable and if you ship it out of state you get out of paying sales tax (which is typically expensive considering the cost of the item).
As far ask why the prices aren’t shown, I think it’s more of a status thing. “I’m so rich I buy things without checking the price” type mentalities where seeing the products without a sales price strokes their ego and is part of the marketing and branding of the company.
Also, in the instant of Rolexes, the models have a variety of customizations which effect the price, so it’s suggested to contact a salesperson to get information on the watch you’re looking at.
Latest Answers