Why do some soda contain 0.01% or 0.02% juice?


Especially the sugar free ones, doesn’t make any sense! Also, doesn’t small quantities like that require highly precise equipment?

In: 5

Depending on where you are, there are advertising laws. By adding even the smallest drop of actual fruit juice, they can claim it was made with actual fruit. Putting those things on the packaging makes the drinks seem healthier than they are, leading to better sales.

Small quantities per bottle, but they mixed it in a 400,000 gallon tank back at the factory. You don’t need to be that precise when you’re playing with gigantic scales.

How they decided on that particular composition is a trade secret, selected to get a specific flavor and maybe justify some “made with real juice!” advertising even though the amount is negligible.

Drop one orange into the Pacific Ocean and you can say it contains fruit.

It’s when something is part of something that is part of something.

Like orange juice might be some percent of orange oil extract, then orange oil extract might be some small percent of the Mountain Dew flavor, then that flavor might be a few percent of the whole soda.

So no one is putting some tint drop of fruit juice in your can. It’s stuff being parts of things that are parts of other things.

> doesn’t small quantities like that require highly precise equipment?

0.01% is about one small drop per liter. You can effectively do that yourself if done carefully. For a cubic meter of liquid, that’s 1/10th of a liter, which anyone can measure within 10% without any problem. In reality, they have much larger tanks of the stuff, and then you easily end up adding dozens of liters to reach 0.01%.

Or you even get this iteratively, e.g. making a 1% solution and then make another one from the result.

What soda has 0.01% juice? I’ve seen some with 2 to 10% juice but never that low.