I’ve wondered this every single time I go to the store. It mildly infuriates me everytime I see it.
In: Other
There’s an actual psychological factor. You may think people are smarter than that, but they’re not. It has been proven many times.
That said, there are two other price points something can be. If things are a seemingly random number of cents, it makes people think that the cost is very specifically calculated and therefore it’s a good value. If the price is a nice round number, then it becomes a sign of luxury (high end) or bulk clearance level crap (low end).
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