Why do stores have $59.99 as their price and not $60?

Question

I’ve wondered this every single time I go to the store. It mildly infuriates me everytime I see it.

In: Other

Answer 1

People’s brains process 5x.xx dollars as way less than 60.

You have to make an effort to actually keep in mind that 59.99 is 60 effectively.

So, you’re more likely to notice a product with 59.99 first against one with 60.00.