Why do streaming services of movies and tv shows have platform exclusivity, but music streaming services don’t?
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It has to do with how they charge for each type of content.
Video is sold as an unlimited license. You sell it to a service but your users can use it an unlimited amount of times. You pay one price for unlimited usage. This generally makes it so the owners of the services and video content want to sign one single Huge deal for the content and the streaming services distinguish their service from others by what exclusive content they have.
For music, there is only a charge when a user plays it (pay per use). Every time a user plays it, the service pays a fee, and the music label gets paid. This pushes them to make it available everywhere they can possible to get the most plays possible. You should also note, that music is basically all owned by 3 companies, so their plan is to not favor any service, they’ll let anyone try to make money with their music, if one service pisses them off, so what, they have sold it to 50 others. This also helps them keep their charge for music high, since at any point, if a streaming service doesn’t want to pay them, they can just remove their music (as its still available on 50 other platforms), and the service is screwed.
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