To have safety approvals (UL or similar) if you have another line-voltage cord that also has to be tested and approved separately and as a part of the assembly.
Eliminate the extra cord by putting the male plug directly on the power supply box, solved, faster time to market. Also saves a couple feet of thicker copper wire which is also expensive. And one less detachable cord to lose somewhere / incorrectly package / etc. Otherwise if the supplier or construction of the line-voltage cord changes they have to re-apply and re-test the safety of the combined unit again.
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