Because word suggests that they would come after the feature.
In: Other
When was the last time you sat through the entire credits of a (non-Marvel) movie?
If you put the trailers at the end, nobody will see them.
If you out the trailers before the movie, you have a captive audience that is forced to sit and watch unless they want to risk missing the start of the movie they have paid to see.
It does also act as a bit of a buffer for people running late, who get the chance to enter the cinema without causing quite so much of a scene.
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